Getting Clients - The C.L.I.E.N.T.S. System Approach

Getting clients - an age-old question and issue for anyone in business. Customers, consumers, users, patrons - call them what you want. But CLIENT is the word we’ll use and I prefer. 

A “client” implies a connection stronger than just a transactional customer. It moves beyond the sale toward someone you care about and serve. He feels the professional service rendered to them and typically feels a stronger connection and affinity with the brand, company and their staff. 

Many entrepreneurs talk about “wowing” or, “going above and beyond” to serve.  But what does that mean, practically speaking? And, in times like this COVID-19 pandemic, how do you serve your existing base and get new ones?  

It may feel that business is shut down in many respects (and believe me, I know firsthand some industries are getting pummelled). Many people feel the financial pain and are...